How To Write A Pin Description – What You Need To Know!

Do you have a Pinterest account? Do you pin things to your boards all the time, but never get any clicks or re-pins? You might not be writing descriptions that are interesting enough to grab people's attention (not to mention eye-catching pin titles).

This lesson is about how to write a good description for pins to support your eye-catching pin titles!

Use these tips to create great Pinterest descriptions that drive engagement!

What Is A Pin Description And What Should It Include

A pin description should tell the reader what they can expect to find if they click on the link.

Include an opening sentence that hooks them in, and entices them to read more. Write a few sentences (up to 500 characters) but don't write it all out, just a summary.

Make it sound appealing. Expectations are high for pins with a lot of saves (repins), so make sure that your pin description is not just a clickbait.

Use The Pinterest Pin Title & Description Template

It can be difficult to summarize everything in up to 500 characters so keep up with new trends by trying the Pinterest Pin template of Jarvis.ai (used to be called Conversion.ai).

In your Dashboard, look for the Pinterest Pin Title & Description Template.

Now, let's see how to use it.

Let's make several Pin descriptions for my article: "Writing For Non-Writers."

1) In the first box, briefly state what the pin (article/link) is all about. I'll say...

2) Input your main target keyword on the second slot. In this case, I'll type "writing for non-writers" as my target keyword.

3) In the "Product/Company Name," I have the option to include "Jarvis.ai" but I choose not to. This is because the majority of searches on Pinterest are "unbranded."

That means, your pin would do better if you use generic terms such as "how to write if you don't know how to write " instead of saying "how to use the long-form assistant of Jarvis.ai."

In this case, the Product/Company Name would be my post's title: "Writing For Non-Writers."

4) The "Tone Of Voice" is what will give you variations. You can play with any tone you want - noun, adjective, adverb, you name it!

Let's try an adjective first.

For the first output, I'll type "intriguing."

This is the AI Pin Description output based on the above inputs.

As a bonus, you have the option to use the suggested pin titles since this template is not just for generating descriptions but pin titles as well.

Why Do You Need So Many Variations Of Pin Titles And Descriptions?

In theory, you do not know what exactly your followers or organic visitors will save or interact with. That is why it is best to pin different variations for one link.

For example, for my about me page, I created around 20 pins (20 pin titles and 20 descriptions) and scheduled them to come out one by one.

After the 20th pin was released, this pin came out the winner...

Keep on releasing a pin, with a different title and description, until people start to pin it repeatedly. That's when you know that's the winning title and description. And that's what you should put into your blog post, for continuity purposes.

And you can do it easily with the Jarvis.ai Pinterest template!

Use Keywords For Search Engines Like Google

When your blog is quite new, the more you should pin your blog posts more often! The main reason for this is because Google bots crawl Pinterest more often than your newbie blog.

I didn't quite understand this concept when I was just starting out. But one day, I saw one of my pins (that was pinned on somebody else's board), on Google's page 1!

That pin used proper keyword research, just like how you would normally do long-tail keyword research and write meta descriptions.

That was a wake-up call for me to start pinning, especially, my new blog posts.

It's also an opportunity to use your spare keywords by releasing pin variations and meta description variations, so you can have a chance to rank a pin in Google!

Conclusion

Whether you believe guru #1 to manually pin at least once a day, or guru #2 who teaches that you should have somebody that will do it for you 15x a day, there is a common ground here:

The pin description is the second most important part of your pins.

It needs to be unique, concise, descriptive, and catchy all at once in order for people to click on it. This leads a potential audience back to your blog post or website page!

Save time by using the Jarvis.ai Pinterest Template to easily craft engaging pin descriptions (and pin titles)!

For regardless of how many saves (repins) or followers you have, if nobody is clicking your pin to actually visit your blog and consume your content, then all those stats are just vanity numbers.