The about page is where you introduce yourself and what you do. You also want to highlight any credentials that might make people more interested in reading your blog posts or purchasing from you.
The problem is that so many people don't know what to put on an about page, which makes sense because it's not something we typically think about until we have a need for it.
This blog post will help walk you through creating the perfect about page, with 8 tips for making yours as impactful as possible!
Tip #1: Include A Photo Of Yourself
This is one way to make your about page more personal. Plus, it's always nice when you can put faces with names! Choose a friendly photo. If you are having a hard time choosing one, ask a trusted friend to help you choose. 🙂
Tip #2: Share Some Personal Story
In order for your audience to connect with you on a deeper level, you need to share some personal stories.
This is a great way for your audience members to get an idea of who you are and what drives the passion behind what you do.
It's also important because it helps build trust, which can be key when trying to sell someone on anything in life - even if there isn't any money involved.
Tip #3: Share Your Story In A Video Instead Of Text
This will depend on how much time and effort you have for an about page, but videos are another option especially for witty people who can easily persuade better in a video instead of texts.
This can also help those who don't like reading long posts.
Explain why you're qualified to help others in the area that you specialize in (e.g., if you're an accountant, discuss how many years of experience you have).
Give examples of past successes and failures so people can see what they might expect from working with you, but don't make it all about yourself which brings me to the next point.
Tip #4: Tell Your Audience How Your Blog Can Help Them
It's important to tell people what your blog is about and how it can help them. For example, if your content revolves around fitness tips then say "This site will provide helpful information on weight loss."
This way readers know that they are in the right place before clicking away from a page because of lack-luster introduction or description!
Make sure you also include your target audience - e.g. should be (elderly women) so as not to confuse anyone with different interests and needs.
Tip #5: If Your Blog Focuses On A Local Audience Such As Within Your City Only, It Will Help If You State Your Location.
Make sure your address (if applicable) and local contact numbers are up-to-date. A lot of people will judge your credibility by how long it's been since you last updated them, so make a note to update these when applicable.
Tip #6: Include Links To Your Social Media Profiles Where Possible
You can edit your About page later on to include your social media links.
As a general rule, provide them a non-personal social media account, unless of course, you don't mind giving your readers some insider access to you, which is ideal for those who are active on Instagram. 🙂
Tip #7: Make Sure To Include Contact Information So People Can Get In Touch Easily.
I am not a fan of leaving my e-mail address in public. It invites lots of spam emails from bots crawling around the web, looking for e-mail addresses to spam.
As an alternative, leave a "contact me" form for people who wants to inquire about anything.
This contact form will let people e-mail you and at the same time, you can also give them the option to include them in your e-mail newsletter. Win-win. 🙂
Tip #8: Improve What You Have By Using The Personal Bio Tool Of Conversion.ai
If you are not confident about what you have written, or you think it can be better, why not try Conversion.ai's Personal Bio Tool?
Just paste what you have, set the tone of voice, and let Artificial Intelligence (Jarvis) improve your profile.
Conclusion: Should You Really Do An About Page? Can't You Just Do It Later?
No, you should do it now. The sooner the better! It's not a bad idea to have an about page on your blog or website because people might want more information and this is where they will go.
However, you don't need to "perfect" it the first time around. Your blog direction might make a different turn in the future, so it's best not to invest too much time into it when starting out.
Just state the basics and you can improve it in the future as you build more credibility.