Hiring Writers For A Blog – The Pros And Cons
Lesson 16 Chapter 2 Module 1
Wondering whether you should hire writers for your blog? Here are the pros and cons of hiring freelance writers to help with content creation.
Hiring writers for your blog can be a great way to grow your audience and generate more revenue. Getting someone to write content may seem like an easy fix, but it is possible that it can also take up a lot of time and resources that could be put elsewhere.
In this post, we will discuss the pros and cons of hiring writers so that you can decide if this is right for you or not!
Hiring Writers For A Blog
The most important thing about hiring content writers for your blog is to make sure they understand what you want.
You may have a budget that you're trying to stick to or specific topics you want them to write about. You should also provide guidelines on what is and isn't allowed in the posts.
If you hire a writer to write for your blog, then you're able to post more content without having to spend all of your time on it.
With a writer's help, the number of posts will be higher than if you were doing it yourself alone. But MORE doesn't always mean better.
The Pros Of Hiring Writers For A Blog
- You get more posts, on time, without doing all the work.
- You may end up with good ones who can be trusted enough for a long-term relationship.
The Cons Of Hiring A Writer For Your Blog
- If you have a very high standard, the quality of the posts may not be as good or interesting.
- Writers have their own writing style which might not match your blog's tone and voice.
- It can take time to find someone who fits what you're looking for.
- Managing expectations with a freelance content creator can put unnecessary stress on you.
- There are additional costs like fees on payments through online platforms if you will be hiring thru them.
- Some bloggers "ghost" after getting paid!
- Finding a good one who is within your budget is like finding a needle in a haystack.
If you're thinking about hiring a writer, the first question is: Do I hire an amateur or professional?
Something To Think About
Just because someone is an amateur doesn't mean they can't create engaging content, and just because somebody's professional doesn't guarantee that their posts will be good.
There are some differences in the way amateurs and professionals go about writing blog articles for websites and here's what these two groups have with them:
Amateur writers might not care as much if your site has broken links or other problems since it isn’t their responsibility.
However, if you teach them about that, they are more than willing to learn, and therefore might grow faster in terms of knowledge and skills.
Over time, they can implement what they have learned. And you need to be extra patient with their mistakes and shortcomings.
Professionals understand that anything posted on the website reflects back onto themselves, so addressing errors like those mentioned above would be a high priority.
However, whatever extra work you ask them to do, such as providing good screenshots, or little graphics to support the blog post, comes with a price tag, lol.
With regards to the engagement level of readers, amateurs may lack the interpersonal skills to write posts that are worth reading, while professionals have plenty of experience doing so.
Finally, amateurs might not be as familiar with your site’s specific blog guidelines and rules (so you have to make sure that you let them familiarize themselves with your blog in the first place).
Doing this can lessen the possibility of them publishing content, in a way that you may find highly inappropriate, or just subpar for what is expected of blog articles published.
Professional writers may know how to adhere to those standards, but their high "standard" mostly always come with a hefty price tag.
For Agencies Or Bloggers With More Than One Blog
If you are an agency or a blogger who is ready to grow more blogs, there are many different ways to go about hiring writers for your blogs.
A freelance writer might be the best option if you don't want to commit to an entire staff of writers. However, it will cost more per article, and they may not have as much experience with your niche or business model.
If you need people who can write consistently every week on topics that interest them, then investing in full-time employees is probably better.
It is important to be realistic and have a sense of what you can afford in terms of time, money, and personnel before making any major decisions like hiring bloggers as part of your team.
For A Busy Solopreneur
For a busy solopreneur who wants to outsource articles, the most important thing is that you have a clear idea of what it is you want from your blog, and that whoever will be providing the content clearly knows and understands it.
The benefits of hiring a writer to handle your blog are clear. However, for some, hiring a writer comes with its own set of challenges that may not be worth it in the long run.
Hiring a blog writer can be an expensive and time-consuming process, too.
Also, they may not be able to produce quality articles every day or week if they don’t know about your industry well enough.
You'll have to experiment by getting two or more people writing posts at different times, to really find that one person who can deliver exactly what you need.
This would increase costs even further.
There's no guarantee of quality regardless of which route you take. The benefits associated with having bloggers write for your business are plentiful, however, there are also many disadvantages as well.
There will always be upsides as well as downsides to hiring writers to blog on your behalf.
With all these, hiring Jarvis as your blog writer or as a part of your team could solve all of these problems!
Jarvis is an AI writing assistant who has almost all the knowledge the internet provides, and can write in whatever tone of voice you input. With proper guidance, it won't disappoint you!
If you decide that writing content yourself is no longer feasible, why not explore what Jarvis can do? I use Jarvis to help me write my blog posts nowadays. Working together, we can easily produce 1k words in less than an hour.
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