Regardless of the "type of content" you aim to produce, you have to know who is your target audience. It is easier to create something if you know who needs it. Before you start any content, define who will it be for.
Male? Female? Interests? Hobbies? Problems? Fears?
Age? Location? Language? Student? Parent? Spending power?
By digging deeper, you can create unique contents catering specific audience.
By knowing your target audience, you'll understand better your "customer's journey." Watch this video.
In the video above, it starts with discovering and understanding the problem. Jay doesn't like writing. By knowing the problem, you can discover potential solutions. One solution is Jay needs a different content creation strategy aside from writing blog posts. He loves videos. So it is possible that his content will focus on video making (which I don't need to teach him how to do since he already loves to do it).
He wants to learn the technical side of SEO. That means I need to write SEO lessons on a beginner level.
He is interested in affiliate marketing. So I have to teach him how to do it.
I can help him integrate his video contents with SEO, so he can earn money thru affiliate marketing. With these, I am sure I can help to solve Jay's problems.
When you start creating contents not knowing who it will be for, you will end up with scattered topics. You will not know what to make because you don't know what your audience needs or wants.
So, for this lesson, create a profile of your specific target audience.
Identify his problems.
"Help him solve his problems" - that's what your contents will be about.
By helping a specific target audience, you'll see results faster.
Knowing these details about my audience will also help me "market" my content to the right people instead of having a scattered effort all over the place.
Being in a competitive niche can be narrowed down by helping a specific target audience. That's how you compete with the big players who cater a generic audience.
It will come to a time when you will "expand" your business. But when you are starting out, help someone with a specific problem. Once you solve the problem, go to the next possible related problem. And so on.