The question of what to blog about to make money is very important. After all, who wouldn’t want to create an income online, right?
A niche is simply a topic that your website will be about. In order to see results faster, your niche should be very specific. I’ll give you an example.
When I started my first blog back in 2015, I was blogging about all things baby and parenting. What to do when the baby is crying and sick, to product reviews of baby things that we own – stroller, diaper bag, rocker, etc. I also have posted about postpartum and breastfeeding and personal experiences as a new mom. I don’t know why but I had Ebay topics, work from home jobs, and even blogging stuff, lol.
I was happy with my writing progress. For half a year, I published almost 50 RANDOM articles. But I wasn’t earning enough to pay off all my efforts.
Why oh, why? What was I doing wrong? I did my keyword research by heart, got engagements in my posts (comments), had a decent looking website and all. But what I missed was to identify my target audience – my NICHE.
I began to “narrow down” my topic and unpublished all of my posts one by one. Ouch.
I thought “baby registry” was a good niche. I thought it’s okay that it’s broad in a way since there are hundreds of baby product categories that I can choose from. I started with products that we personally own and use often – cloth diapers.
I reviewed all of our cloth diapers. We had at least 10 different brands and types. Diaper 1 review. Diaper 2…and so on. Diaper 1 versus Diaper 2 versus Diaper 3 until I have compared “almost” all. I say almost because until now, there are cloth diapers that I haven’t reviewed yet and my daughter is already way past the cloth diapering stage. LOL.
Since my posts were already very targeted, I started seeing monetary results. My readers started buying my recommendations. And even if they don’t, they would buy random stuff and I earned commissions in return.
Fast forward four years, my “baby registry” blog is just around 5% done. I have infant car seats, convertible car seats, different kinds of strollers, diaper bags and baby registries. I also have blog posts related to the baby registry.
So here are some of the lessons that I learned when choosing a niche.
1. Be Specific
To narrow down your niche is your number one goal.
Baby registry? Nope.
Baby products? No.
Baby strollers? Almost.
Let’s try the baby strollers. If you go to Amazon strollers’ categories, you can categorize it by age range. Birth to 3 months, 4 to 7 months, 8 to 11 months, 12 to 23 months and 24 months and up. But NO PARENT will ever buy a stroller that will be outgrown in just months. Remember, your articles should be very helpful.
Try to help a parent find a stroller that they can utilize the longest. That CAN be a niche.
Help a parent find a jogging stroller that they can use for their jogging activities. Jogging strollers, another NICHE idea.
Identify your target audience.
Parent C is looking for the best standard stroller that they can use for any activity for their TWINS – Niche Idea #3.
When I started writing about strollers, I was ambitious. I started with trying to find the best travel system stroller that can accept the best car seat. LOL. I researched for months. I did not get THE answer but I found MANY answers.
I also realized in the process that I am again involving myself in the CAR SEAT niche, which is again too broad.
You probably get the idea by now. 🙂
It will be a tough job while writing your reviews, but it can be very profitable while you are trying to find the answer.
2. Ideally, You Should Already Know About It
You probably can imagine how much headache my baby registry niche has given me. LOL. All I ever know are cloth diapers and the rest of the products that WE OWN.
When you already know about what you will be writing about, you can finish one article in one day. Some people can even write 3 in a day. It will just be as easy as posting a long Facebook status, LOL.
3. If You Don’t Know Anything About It, Be Prepared To Become An “Expert”
In the process of trying to find the best infant car seat, I learned a lot. As I researched, read forums and Amazon reviews and watch Youtube videos, it’s like I have already owned the products.
Believe it or not but we don’t have an infant car seat. It was not required yet to use an infant car seat in the Philippines when I started writing about it. I am not an expert with car seats, but I can confidently answer my audience’s questions as long as I have already researched the product.
I have many infant seat reviews. Most of my income now is coming from my car seats articles.
4. Product Comparison Reviews Work Best
When you write product comparison reviews, your target audience becomes very specific. These are the people who already know the product. They are already at the stage of buying. They are just confused on what to choose.
Your job is not to sell. You should be helping them clarify their doubts. If the products you are comparing are not good, it’s okay. Write honestly. And at the end of your article, mention what might be better and give them a link to the article that you wrote for that.
Your audience can decide for themselves. No matter how much you convince them to buy or not to buy a product, at the end of the day, they will stick to their guts.
Compare Amazon products for best results. Whatever they choose to buy (even unrelated products) after clicking your affiliate links, you get the commission.
5. When Choosing A Product To Promote, It Should Be At Least “Expensive”
A car seat that is $250 gives $11.25 in commission. If I get an average of 3 car seat sales a day consistently, that’ll yield to at least 1,000 USD a month, just for car seats alone.
USD250 is just my personal range. I live in the Philippines so our cost of living is lower.
Depending on the category of the product that you choose, your commission percentage can vary. Baby products pay 4.5%. The luxury beauty category pays 10%, at least as of writing this post.
Raise your standard if you live in a more expensive city. If you want to earn higher, choose more expensive products that pay higher commission rates.
6. You Should Be Very Helpful
Helping your audience solve their problems should be the number one goal. People use search engines such as Google to find answers. Most of the time, you should be able to help with your article alone.
There are times when they would leave questions in the comment section. You should be diligent to answer, too. I’d usually reply in 24 hours or faster if I know the answer. In instances that I need more time to research the answer, I’d give it 2 days so I can have a meaningful and helpful reply.
Don’t worry so much about choosing a “wrong” niche. There’s no wrong niche. Just concentrate on a very specific topic until you are earning enough to move on to the next related topic. Then repeat. When you do that, you are “scaling” your business, which will yield to more profits in the long run.
Good luck finding your niche! Leave a comment below if you need anything and I’ll be happy to help you out!
Until Next Post!