Google. Bing. Yahoo. These are just some of the search engines people use when looking for information on the internet. We want to get to the top of search engines hoping they will click on our post and read it.
When you try to get to the top, you are trying to “rank” your article. Page 1, position 1 – the spot we should aim for. Most of the time, just being on page 1 is already good enough.
Here are some of the most important things you should take note of to be on top.
How To Get To The Top Of Search Engines
(a.k.a. Ranking Your Post)
1. Content Is King
Cliche right? But it’s true. Content will take your blog to heights. Writing quality content will never be out of the norm.
In instances when there is nothing much to talk about the topic, a minimum of 500 words is the least you should aim for. Typically, you should target at least 750 to 2,000 words. More is good, but it can also bore visitors who are not interested in reading long posts.
In that case, you can vary your “content.” Upload or embed a video related to the topic. You can also create images or infographics to break the monotony of texts.
Talk naturally. Communicate to your audience as if you are just talking to a friend. Not all of your visitors are fluent in English. Talk in plain English as much as possible. Avoid highfalutin words or words that are not easy to understand.
Proof-read when you are done writing. There is a free version of Grammarly. It can help you spot basic spelling and grammar mistakes in your writing.
Related: How to Write Product Reviews
2. Do Your Keyword Research
All the words in your article can be a keyword. But to help search engines figure out what your overall topic is all about, you need to define what your main keyword is.
Refer to this article on how to find a good keyword for your post.
3. Put Your Keyword Where It Belongs
In The Title
It is essential that your keyword is in the title. “How To Get To The Top Of Search Engines” – it’s the main keyword of this post. Putting your keyword in the title will automatically put it in the URL of your post, too.
If you have already published your article and want to change the title, do not change the URL anymore.
In The First Paragraph
Try to sound natural while incorporating your keyword in the first paragraph. If it doesn’t seem right, use another good keyword that meant the same.
An H2 or Heading 2
Use your keyword just once in a heading, preferably H2. Keyword-stuffing is a no-no. Just use it if it sounds appropriate.
To convert your keyword to an H2, highlight the words. Go to the upper left part of WordPress or Google Docs formatting styles and click on Heading 2 to convert the words to an H2. See the image.
Alt-text In An Image
You should have at least one image in your post. File-naming it with your keyword will not work. You should put it in the “alt-text.”
To do it, access the image that you have already uploaded in WordPress. Click on it to reveal settings in the right. Look for the “alt-text” section and place your keyword there. See the picture below.
If you have more than one photo in your post, find related keywords and put alt-texts in the other images, too.
Tags can help you rank your post, too. I remember a car seat review I wrote before. It ranked because of the tag that I used, and not because of the main keyword.
When you find keywords that are tempting to use but doesn’t make sense when you put in a sentence (i.e., wrong grammar phrases), it is an excellent opportunity to put them in your tags.
The “tag” section is found on the right side of your WordPress’ “Add New Post” section.
4. Use Internal Links
Internal links are links that point to any part of your site.
For example, try to click on this link → “Read here how to earn money from blogging.”
You’ll see that it will go to an article that I wrote on this website. Google loves internal linking. You should often do it.
You may have been to a few blogs and noticed the lower part after the post where there’s “Related Posts” section. This is done using a plugin. Although it is a useful add-on, it is advisable to put your internal links in texts or images within your post.
Also, make sure that clicking on your internal link will not make your visitor leave the existing window. The window should not open in another tab.
To do that, keep the “open link in a new tab” unticked as per photo below.
5. External Links
In number 4, notice how I linked the word “plugin” to Wikipedia site. It is called an external link.
When you do external linking, make sure to link to an “authority website” or a high-quality site that is respected by knowledgeable people in that industry.
I did not practice external linking in my baby product reviews. The main reason is that my reviews are either from using the product or research-based opinion. I did not see the need to link to “authority sites” which are usually my competitors.
Without externally linking, I still did manage to get lots of my reviews to Page 1.
Trying to rank by external linking will only work when used appropriately.
6. Get Comments
At the end of your post, ask people to leave a comment, question or their thoughts about your article. Hilite the words and convert it to an H3 or Heading 3 so they can read it easily.
Use the Site Comments platform inside Wealthy Affiliate to initiate comments. People are generally shy to be the first to ask questions or leave their opinion. When they see that there are already existing comments and that you reply to each and every one of them, your readers will feel comfortable to engage, too.
7. Social Media
Depending on your niche, choose where to share your article.
It will be weird if I share my baby product reviews in my Linkedin account – only because my “network” there are all from the post-production or visual effects industry.
To be safe, create a social media account dedicated to your website’s blog posts sharing. That way, when you share posts, it will look appropriate and targeted. A Facebook page is a good start.
Choose the best 2 or 3 social media sites that you are willing to be “active” in. Sharing is just 50% of the job, engaging is another half of the story.
As we all know, social media can be very distracting. If you find it taking too much of your time and your content creation is suffering because of it, consider minimizing your social media efforts.
Remember rule #1. Content first.
8. Submit URL To Search Engines
If you have already have submitted your XML Sitemap through the All In One SEO plugin, search engines will know about your new post sooner or later. But how fast? It depends on their metrics, which vary from time to time.
To speed up the process of letting Google know about your new post, you need to submit the URL of that article. Here’s how to do it.
Being on top is just the start of the possibility to make money from your blog post. The next thing you need to aim for is for people to click on your article once it appears in the search engines.
→ Get Your Audience To Click On Your Article To Read It
I hope this has been helpful so far.
As always, if you have any question, don’t be shy to leave them below and I’ll get back to you as soon as I can!
Until Next Post,