Here’s how to define a target audience. Create a pretend person’s profile. List down his problems so you can provide a solution.
Regardless of the “type of content” you aim to produce, you have to know who is your target audience. It is easier to create something if you know who needs it.
Who is your target audience? What are his interests and hobbies? What are his problems or fears? Is he a man, woman? How old is he or she? Where does he live? Is he a student or a parent? By digging deeper, you can create unique contents specifically catering to solve your audience’s problems.
- Listen to the audiobook lesson or read the blog post.
- Check out my target audience infographics.
- Create your own target audience’s profile.
- List down his problems.
- List down the potential solutions to his problems.
- Read the additional readings section.
How To Define A Target Audience
I would like to give my target audience a name. He is Jay. Jay wants to learn the initial steps to get him going, therefore, an intensive introduction class is a must, before he even starts to dive into blogging.
He wants to get into blogging, but, he doesn’t like writing. By knowing his number one problem, you can discover potential solutions. One solution is to help Jay realize that he needs a different content creation strategy aside from writing blog posts.
He loves making videos, so it is possible that his content will focus on video making. I don’t need to teach him how to do videos since he already loves to do it, but, I can still help him supplement his content production by teaching him how to do other types of content such as audiobooks, slides, infographics, etcetera.
Jay’s second problem is, he wants to get into blogging, but he doesn’t have a website. I can help Jay choose a web hosting company, provide him with a guide so he can make a decision, and eventually, point him to a list of web hosting comparison that he can easily understand.
Once he already chose the hosting company, I am going to teach him to build his website from scratch.
He doesn’t have products to sell, so he’s a perfect candidate for doing affiliate marketing. In affiliate marketing, he can promote other people’s products and services. Good thing that he is interested in affiliate marketing, so I also have to teach him how to do it.
He wants to learn the technical side of SEO or Search Engine Optimization, in Google to be specific. That means I need to produce SEO contents to teach him how to do it. I can help him integrate his video contents with SEO, so he can earn money thru affiliate marketing. With these, I am sure I can help to solve Jay’s problems.
When you start creating contents not knowing who it will be for, you will end up with scattered topics. You will not know what to make because you don’t know what your audience needs, or wants.
When starting out, help someone with a specific problem. Once you solve one problem, go to the next possible related problem. Rinse and repeat.
For this lesson, create a profile of your specific target audience. Identify his problems. “Help him solve his problems,” that’s what your contents will be about. By helping a specific target audience, you’ll see results faster.
My comments section is always open for discussion, leave your thoughts below!
(Identifying your target audience is a timeless concept, regardless of the content you aim to produce.)