WordPress 101
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Connecting Google Analytics To Search Console – Step By Step Guide

Lesson 8 Module 1

Here's a guide on how to connect your Google Analytics and Google Search Console accounts.

It should be on the top priority list to use Analytics and Search Console together. The reason for this is that they are both very important tools that can provide valuable information about how people interact with your website.

Google Analytics and Google Search Console are essential tools to understand to maximize your blogging efforts.


Connecting Google Analytics To Search Console


What Is Google Analytics?

Google Analytics is a free tool from Google. It is available in both web and mobile apps.

You should activate it so that as you work on your site, you'll see if visitors are already coming - not just from different search engines, but also from different sources like social media channels, email, direct traffic, etc...

It will also register a lot of things we will use to optimize your site in the future.


What Is Google Search Console?

Google Search Console is a free tool from Google so you will know, for example, when you are already getting clicks from Google (that is, somebody typed a keyword, found you in Google, and clicked on your content).

It is also where you'll see things that Google deems as important, so if it tells you a problem, you should fix it.


Leave your Google Analytics and Google Search console alone in the initial stages of building your website. Let them collect data from 3 to 6 months to be reliable enough for you to start optimizing your efforts.


Let's set up three things first:

  1. A Google Analytics account
  2. A plug-in called "Insert Headers And Footers "
  3. A Google Search Console account.


This lets you achieve these important things:

  1. Google Analytics will let you verify to Google, thru Google Search Console, that you own the website and
  2. the "Insert Headers And Footers " plugin will let you insert needed codes to your site by simply copy and pasting.


1. Let's Activate Google Analytics.

Sign up using your Gmail account. Once inside Google Analytics, scroll down and go to the "Admin " page.

Create an account.

create Google Analytics Property


For the Account name, enter the name of your website. Press "Next."

name your property in Google Analytics


Enter a "Property Name." This can be anything that you'll easily remember, like your website name.

Select the time zone and currency, then click on "Next."

set up Google Analytics 4


Select the target industry of your site, your "business size," and specify how you intend to use Google Analytics. For now, let's say to "Optimize My Site Or App Experience. "

google analytics 4 setup

Press "Create " and accept the terms and conditions.


We have a website so you need to choose the "Web " as the platform to collect data from.

choose web as the platform google analytics 4


Paste your website url and type the name of your website again in the "Stream Name."

set up your web stream google analytics
stream name google analytics 4


Press "Create Stream."


Scroll down to Google Site Tag.

Press "copy" to copy the code to the "head" of your website.

copy google site tag


2. Let's Install "Insert Headers And Footers" Plugin.

"Insert Headers And Footers" is a free WordPress plugin we will use so that every time you are instructed to paste a code in the "header," "body" or "footer" - you can easily copy the code and paste it wherever a code needs to be in.

Go to Plugins > Add New > Insert Headers And Footers. Install and Activate.

install headers and footers


Go back to your WordPress dashboard.

Scroll down to the "Settings" section. Select "Insert Headers And Footers."

insert headers and footers settings

Paste the script in the "Header" slot and click on "Save."

paste the script in insert headers and footers plugin


3. Create A Google Search Console account.

Google for "google search console."

Log in using your Gmail account. On the top left, select "Add Property."

Paste your website's url in the URL prefix.

Press "Continue " to verify to Google that you own the website.

verify website ownership thru Google Search Console

Because we already set up the Google Analytics, it will auto verify to Google your ownership of the website.

ownership auto verify in google search console


Conclusion

You now have a Google Search Console account. As you publish content, Google will collect all the information about your visitors from Google, and place it in your Google Search Console account so you can improve your website.

This is also where you can check if you are already ranking on what page, as well as what posts are bringing in clicks or visits to your website.

Note that the data from Google Search Console is only for visitors from Google.

Google Analytics will show you other sources such as visitors from different social media channels, email marketing, direct traffic, etc...

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